Sunday, April 6, 2008


I don't typically watch network shows, but when I do one of the ones I enjoy is Two and a Half Men. This week the show placed 7th behind American Idol, Dancing with the Stars and NCAA basketball. Typically this show does fairly well, but American Idol and NCAA basketball are going to dominate at this time of the year. This past week Two and a Half Men received a Neilsen rating of 8.5 with a share of 13. This show runs Monday night at 8:30. Shows on the other 4 prime time networks running at the same time are: Dancing with the Stars (ABC), My Dad is Better than Your Dad (NBC), House (FOX), and Gossip Girl (CW). In last week's ratings the only show out of these that beat Two and a Half Men was Dancing with the Stars.

I think if this show were to change days, it would fair the best on Friday night. The only competition it would face would be Grey’s Anatomy, but I think that’s a completely different fan base so it wouldn’t make much difference. I don’t know if this move would help their ratings at all; it might boost them by a small bit but not enough to really make a difference. There are the same types of shows on Friday night as on Monday night on the networks so the ratings would be relatively similar. The fan bases for each of the shows would be similar and therefore the ratings would remain close.

A time switch might be the better choice for Two and a Half Men. Since this is only a half hour show they have to be careful where they are placed because they are in competition with the hour long shows such as Dancing with the Stars and House. After looking at the TV schedule for this upcoming week in comparison with the other networks, I think if Two and a Half Men were to switch times the best time would be 9:00 instead of 8:30 Monday night. Dancing with the Stars would be over and the other shows don’t provide any sort of competition. If they made this switch I think the executives would see their ratings jump a little bit because there are no other shows worth watching.

I really think that the network executives in charge of picking times for the shows on CBS has done a pretty good job at least with this show. There really aren’t any other times or days that would make the ratings for this show any higher than they are. So they have done their research and picked the time slots well.

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